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CHEVAL TV partners with THEMA to develop its distribution in France and abroad

19/07/21

THEMA, a subsidiary of the CANAL+ Group, is pleased to announce its partnership with CHEVAL TV in order to support the VOD content publisher, specialized in equestrian sports and the equine world, in the creation of its linear television channel and its distribution, particularly in France, the European Union, Switzerland and Canada.

This partnership was sealed in the presence of Mr. Serge Lecomte, President of the French Equestrian Federation, who is delighted with this new window of opportunity for equestrian sports in particular and horse in general.

CHEVAL TV's editorial offer (linear and non-linear content) will be organized around equestrian sports (national and international competitions with jumping, cross-country and dressage) which will be offered live on weekends, but also around lifestyle and tutorials dedicated to a very committed community. CHEVAL TV will also benefit from a partnership with MERAPI PRODUCTIONS, which will be in charge of the production and linear broadcasting of the channel, thanks to its expertise in the production of flow and stock content.

“I am delighted to welcome to our portfolio the editor CHEVAL TV, which will bring original content with strong editorial added value to a thematic area, equestrian sports, which has been too discreet until now. The large number of live competitions and the community approach are real assets and will enable us to meet the market's expectations.” - Sylvie Michel, Deputy CEO of THEMA.

“After three years of effort and investment, we are particularly proud to join THEMA's portfolio of channels, and happy to offer equestrian sports and horse univers the media exposure they deserve! Through the launch of a 24/7 linear offer, and with the support of a major player worldwide content distribution, this partnership marks a decisive step in the development of CHEVAL TV. For the community of enthusiasts who have made our VOD platform so successful, this is the promise of a "multi-channel" offer, even richer and more varied and totally dedicated to the equine world.” - Jean Morel, President of CHEVAL TV.

“The equine thematic is under-exposed on television, even though France has nearly 700,000 licensed riders. CHEVAL TV is precisely the channel intended for horse lovers who will be able to meet around their passion. MERAPI is happy to bring its 25 years of audio-visual experience and its expertise in equine content production to install CHEVAL TV as the referent channel for horses and equestrian sports.” - Thierry Bruant - Gilbert Di Nino and Franck Courvoisier - MERAPI PRODUCTIONS.

"Partner of CHEVAL TV since its creation, the French Equestrian Federation is delighted with this new step which aims to increase the channel's broadcasting and audience well beyond our community and our borders. Through this growing exposure, THEMA contributes to a better promotion of horse and equestrian activities while benefiting from their image through the values of nature, well-being and escape they carry." - Serge Lecomte, FFE President.

About CHEVAL TV
Launched in April 2018, CHEVAL TV is an A-VOD platform that broadcasts live several hundred hours of equestrian competitions (national as well as international) to then offer them on VOD (website and apps) to its 140,000-member community. In 2021, CHEVAL TV will produce content for broadcast on the SPORT EN FRANCE channel (the French National Olympic and Sports Committee channel). Based on the success of its content with the sports community, CHEVAL TV decided to launch its own linear TV channel in 24/7 mode.

About MERAPI PRODUCTIONS
Founded in 1995, MERAPI PRODUCTIONS boasts more than 25 years of audiovisual experience and a catalogue of more than 3,000 hours of programs. In addition, the MERAPI group has several subsidiaries in overseas France (French Polynesia and New Caledonia) and continues its development, particularly in the following genres: documentaries, magazines, music and sports recordings, long and short dramas and programs.
For more information about MERAPI: https://merapi-productions.com

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