THEMA RUS is proud to announce the launch of Love Nature, a wildlife and nature brand with linear and streaming channels available in over 135 countries, on Russia’s MTS TV-services. Love Nature’s 4K linear TV channel will now be available to MTS subscribers in IPTV and on the KION multimedia platform. Love Nature, broadcast in Ultra HD definition, expands the list of wildlife content on MTS.

In Russia and CIS countries, Love Nature’s linear TV channel and its VOD offering are distributed by THEMA RUS, a Canal + International group company. Love Nature first launched in Russia in 2019, and adding MTS to its roster of broadcast partners in the region expands Love Nature’s presence to subscribers of the three largest operators in Russia, which also include Tricolor and Rostelecom.

“The channel is appreciated by viewers all over the world because of its Ultra HD footage and the wildlife stories that touch your soul and truly captivate. The viewers of MTS TV-services now have a wonderful new source of vivid emotions,” said Natalya Kabikova, Managing Director of THEMA RUS.

“MTS is constantly expanding the list of TV channels available to our viewers with interesting HD content. And Love Nature will take its rightful place among other channels of similar topics. 4K quality will give the viewers a new look at wild nature and the opportunity to get new emotions from “touching” it on the screen,” said Mikhail Goryachev, Director of linear broadcasting and operator projects development at MTS PJSC.

"The expansion of Love Nature in Russia continues to be key to our global strategy and is a true testament to the high-quality content about wildlife that we have to offer," said Chiara Mckee, VP EMEA Love Nature. "Launching on MTS continues the amplification of the brand allowing us to share captivating wildlife stories with a significant Russian audience".

Love Nature’s programming brings audiences closer to the beauty and wonder of nature, sharing awe-inspiring stories and shining a light on the fight for survival in a changing world. Shot in the highest quality, Love Nature offers viewers exclusive content from around the globe and shows animals in their natural habitat through Love Nature’s unfiltered, premium content. Its documentaries and series include rare species of animals such as Hector's dolphins, endangered yellow-eyed penguins and South American spider monkeys. Additionally, Love Nature works with animal rescue organizations around the world to produce series, such as the Lilongwe Wildlife Trust in Africa, which is profiled in Malawi Wildlife Rescue and the Vancouver Aquarium, featured in the series Wild Pacific Rescue.

The launch of Love Nature in the packages of MTS TV-services expands the operator's partnership with THEMA RUS: earlier, viewers got access to the French-language TV-channel with Russian subtitles TV5MONDE and JSTV tv-channel in Japanese. Both channels are represented by THEMA RUS in Russia and CIS.